Dr Martens boot commission 

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Design

We were commissioned by Dr Martens to design a boot for their Liverpool One Store.

The collage inspired design was created by hand using found imagery. We implemented a DIY approach to reflect the 80s street trend where girls would buy then customise the simple 8-hole Dr Martens boot.

Featured are an array of portraits evoking youth culture and the tribes who adopted the brand such as psychobilly and scooter boys.

 

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