Valentino visits Liverpool's Florence Institute

Valentino visits Liverpool's Florence Institute

Valentino creative director Pierpaolo Piccioli has channeled the individuality and anarchic nature of British punk into the brand’s Autumn/Winter 2017 menswear collection. Collaborating with Liverpool-based punk artist Jamie Reid, Piccioli himself made the trip to the city’s Florence Institute to take inspiration from Reid’s iconic imagery.

‘Casting Seeds,’ an exhibition featuring work created throughout Reid’s career, ran at The Florrie throughout September and October last year. The exhibition included Reid’s artistic creations for the Sex Pistols that have come to symbolise Britain’s musical rebellion during the 1970s. Reid’s best known work for the band includes the cover artwork for singles ‘Anarchy in the UK’ and ‘God Save the Queen.’ A large Sex Pistols mural was flown in from Milan on loan to the venue.

In their collaboration with Reid, the Valentino collection features his famous decollage slogans on baseball caps, tweed jackets, and pastel sweatshirts. Two of Reid’s slogans were given prominent placement on the catwalk during Paris Fashion Week in January: “Beauty is a birthright, reclaim your heritage” and “It seemed to be the end until the next beginning.”

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The Florrie is a central community venue within Liverpool, promoting involvement with the arts and culture. A Grade II listed Victorian structure; the building was restored and reopened to the public in 2013 after a long period of disrepair. Reid maintains a close relationship with The Florrie, creating ‘God Save The Florrie’ t-shirts to raise funds for the venue. Piccioli and the Valentino team were gifted with t-shirts from staff during their visit.

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The full Valentino Autumn/Winter 2017 menswear collection is available to view online.

Photography by Valentino.

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