Cosmo Pyke and Bakar to perform at The 100 Club
Cosmo Pyke and Bakar perform at The 100 Club in London on 18 April as Fred Perry partners with the venue to help celebrate its 75th anniversary.
The partnership will see the two champions of subculture present live performances from both icons of the British music scene and exciting new talent.
Established in 1942, The 100 Club has showcased live acts from a variety of music scenes. Punk, blues, reggae, and Britpop have all been welcomed to the Oxford Street venue. The club has also hosted legends old and new, including Oasis, Louis Armstrong, Sir Paul McCartney, and The Libertines.
Fred Perry has also become synonymous with British subculture, clothing generations of musicians, film-makers, sports stars, and rebels. The brand has developed a unique relationship with music; its signature shirt worn on stage and among crowds for over 60 years.
Linked to The 100 Club through their subculture legacies, Fred Perry and the venue first collaborated a decade ago to present an intimate gig by Paul Weller. And the pair have since collaborated on shows by acts including Amy Winehouse, The Specials, and Mark Ronson.
The Fred Perry x The 100 Club partnership has been announced during a crucial period for the music industry, with an increasing number of independent venues being forced to close their doors to fans due to high business rates. Figures released by the Music Venue Trust state that 35% of London’s grassroots music venues have been lost since 2007. This decline, they continue, must be halted to preserve London’s legacy of nurturing a world famous live music scene.
Fred Perry wish to shine a light on The 100 Club, celebrating its shared history and fight for survival. Jeff Horton, owner of The 100 Club said: “Music brings people together from all walks of life, and I feel very lucky and incredibly proud to say that The 100 Club has played a special part in the development of the British music scene for the last 75 years.
“Working with Fred Perry, a brand so synonymous with music and subculture, feels like the perfect fit for us and allows us to keep adding to the club’s legacy,” he added. “It might be my name above the door, but this club is owned by everyone who has ever come through the doors, from the acts on stage, the crew and staff to the kids bouncing up and down on the dancefloor. I'm simply the guardian for the next generation."
The night will also feature a DJ set from Throwing Shade. For the latest news regarding the Fred Perry x The 100 Club partnership, keep an eye on Fred Perry’s official online site.