London. Paris. Tesco.
As Karl Lagerfeld once said (about something else): “It’s all about taste. If you are cheap, nothing helps.”
This, of course, doesn’t apply to salad cream, which has a mild sense of taste and helps everything it comes into contact with.
The once fêted – and now fatally démodé – condiment might be a pillar of a decent store cupboard, but years ago it teased Britain with the thought of its own extinction, engineered to make us love and appreciate it that little bit more.
In association with Topman, who held an exhibition for their Design SS18 collection, The Rhythm Method (along with some other creatives) were invited to make films about whatever they wanted – without the need to feature any clothes. The event took place at East London’s Truman Brewery last weekend.
So we’ve been blessed with this clip for a longtime live favourite. Which is not actually about Salad Cream at all, instead the cultural and narrative space it inhabits regarding turn-of-the-millenium masculinity. Obviously.