Arcade Fire share video for new single 'Everything Now'
Everything Now, the title track from Arcade's Fire's much anticipated fifth album, has finally been released and it is another glorious paean to grandiosity.
The new single was first released on vinyl via a merchandising table at Primavera before being disseminated across the globe via YouTube and Facebook. Accidental marketing masterstroke? Doubtful perhaps.
This sort of hyper-entertainment-consciousness and personal conflict is territory that has been expanded by the likes of Father John Misty. Everything Now has that perfect Arcade Fire tension mechanism – almost a thought experiment to see whether bombast and earnestness can drown out existential doubt.
A new album will follow shortly and a world tour is in the works. Arcade Fire are back, let's enjoy the spectacle.